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	<title>Daily Niches</title>
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	<link>http://www.nichebk.com</link>
	<description>Daily Niche Tips - A New Niche Idea Everyday!</description>
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		<title>Moving Companies: Some Points On How To Select The Best One</title>
		<link>http://www.nichebk.com/moving-companies-some-points-on-how-to-select-the-best-one/</link>
		<comments>http://www.nichebk.com/moving-companies-some-points-on-how-to-select-the-best-one/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 17:47:42 +0000</pubDate>
		<dc:creator>niche_articles</dc:creator>
				<category><![CDATA[Moving and Relocating]]></category>
		<category><![CDATA[Moving Companies]]></category>
		<category><![CDATA[moving company]]></category>
		<category><![CDATA[moving services]]></category>
		<category><![CDATA[relocation companies]]></category>
		<category><![CDATA[relocation company]]></category>

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		<description><![CDATA[Featured ad: Voted Most Popular on eBay (No results found.) What&#039;s hot on eBay right now? Secret watchers?&#160;&#160;=&#62;]]></description>
			<content:encoded><![CDATA[<!--CusAds2--><p>Nobody objects the fact that moving services have great deals of moving experience and they most definitely can make your life while moving a lot easier. It is doubtless that they can easily help you move all of your property to your new place in just a few hours or sometimes even less. But unfortunately, if you desire to find an affordable home mover, you will most surely need to work hard and to do a great deal of research.</p>
<p>Read Available Online Reviews</p>
<p>It is true that before you hire a home mover, it is imperative to search for reviews online. In this way you   will find out what clients have to say about the selected relocation companies. It is doubtless that online reviews will help you to select the right direction and to choose a reputable mover.</p>
<p>Interview People</p>
<p>It is a good thing to interview the individuals by means of phone. Don’t be shy and ask great deals of questions. May more attention to see what services they actually provide. Then compare the moving companies based on the entire information you get.</p>
<p>Check References</p>
<p>If you intend to hire a really reliable moving company, you need to ask for references. Believe me, it won&#8217;t take you great deal of your personal time to check various references and then call their customers. It is true that the customers will either prove the claims or say that that service is not worth obtaining. Anyway you will get true and full information about each and every moving company you read the reviews about. </p>
<p>Visit the BBB Web Sites</p>
<p>It is a really great thing to look up some information about each relocation company on the web sites’ Better Business Bureau. There you will not only find out if people are totally satisfied with selected moving companies&#8217; services, but also will be able to check is the company involved has a license and what the level of its reputation is. If you manage to find plenty of unresolved issues, it is really imperative for you to look for a new moving company.</p>
<p>Comparing Rates</p>
<p>If you are not totally satisfied with the estimates or rates you are provided with by a certain moving company, it is quite wise thing to keep looking. After having contacted good dozens of moving companies, you will be able to select the best deal. You may check the Yellow Pages, some online directories, and even use search engines for moving companies and of course then make phone calls.</p>
<p>Need some place to start your researches? Then visit <a href='http://www.bestmovingcompaniesreviews.com/7363/moving-companies/' target='_blank'>http://www.bestmovingcompaniesreviews.com/7363/moving-companies/</a>. If you consider that the online reviews are the best opportunity to find a good mover, then go to <a href='http://www.bestmovingcompaniesreviews.com' target='_blank'>http://www.bestmovingcompaniesreviews.com</a>. Want some cheap mover? <a href='http://www.bestmovingcompaniesreviews.com/6674/cheap-moving-companies/' target='_blank'>Click here</a></p>
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		<title>How to Go About Marketing Products Online</title>
		<link>http://www.nichebk.com/how-to-go-about-marketing-products-online/</link>
		<comments>http://www.nichebk.com/how-to-go-about-marketing-products-online/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 17:43:18 +0000</pubDate>
		<dc:creator>JimZimm2975</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

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		<description><![CDATA[Internet marketing has been around for over a decade but the field is not standing still. Every day new techniques are being developed and shared. This article will talk about a few of the Internet marketing techniques you can use to build your business. Internet marketing has many aspects to it, but paid advertising is [...]]]></description>
			<content:encoded><![CDATA[<p>Internet marketing has been around for over a decade but the field is not standing still. Every day new techniques are being developed and shared. This article will talk about a few of the Internet marketing techniques you can use to build your business.</p>
<p>Internet marketing has many aspects to it, but paid advertising is a big one. You probably think of banner advertising when you here of paid online advertising. However, there&#8217;s another alternative to banner ads and it happens to be pay per click advertising. You probably already know that it works whenever a person clicks on your advertisement. The company leading the way in PPC marketing is Google with their Adwords platform. If you want to get good at pay per click advertising, and you want to experience just how easy it is to get you lots of traffic, you need to allow yourself some time to learn how it works. If you find yourself putting lots of money into it, understand those costs will diminish as you get better. However, a word of caution, you will lose a lot of money if you don&#8217;t do your home work before actually jumping into it. This is why it&#8217;s essential for you to research the program thoroughly so that you don&#8217;t make any mistakes and lose out on a lot of opportunities. </p>
<p>If you want to grow your internet business even more, you may want to consider starting a blog. Blogging can help your internet marketing venture in several ways, but there&#8217;s nothing better for creating bonds between your readers and you. Apart from when you have a blog, people will look up to you and will get to know more about you and your online business. You can communicate with those in your audience and you can also offer them products. For those reasons, blogging is something you need to consider because it can give you so much. To make as much money possible with a blog, you should offer whatever product you&#8217;re selling, and also Google Adsense. Besides that, when you write a review about an affiliate product, you could use your blog to post it, so that it reaches out to the right people. Now it should be apparent that blogs are invaluable to internet marketing.</p>
<p>Every internet marketer is well familiar with how important building a list of email address can be. If you can&#8217;t build a list, you likely won&#8217;t go anywhere. This is because the cost of acquiring a customer online shouldn&#8217;t be underestimated. Building a list that targets the group you&#8217;re trying to target means you have a pool of waiting customers at all times, which you can then get as much money as possible from them. This means that your products can be offered at any time and you know they&#8217;re likely to buy them. </p>
<p>The best way to get as much as you can get out of your Internet marketing campaign is to try to think up new and creative ways of advertising every day. The methods we talk about in this article are just the tip of the iceberg; there are plenty of others under the surface that you can use.</p>
<p>To learn more about internet marketing visit The<a href="http://theinternetmarketingsolution.net"> Internet Marketing Solution</a> at http://theinternetmarketingsolution.net.</p>
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		<title>Want a Bank loan for Commercial enterprise? Consider about This!</title>
		<link>http://www.nichebk.com/want-a-bank-loan-for-commercial-enterprise-consider-about-this/</link>
		<comments>http://www.nichebk.com/want-a-bank-loan-for-commercial-enterprise-consider-about-this/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 17:31:22 +0000</pubDate>
		<dc:creator>TomNewcash</dc:creator>
				<category><![CDATA[Loans]]></category>

		<guid isPermaLink="false">http://www.nichebk.com/?p=63954</guid>
		<description><![CDATA[Like an internet business proprietor component with the joys of becoming in industry is dealing with unpredicted items cropping up. This could possibly be an unpredicted vehicle repair bill, might be a sudden improve inside your rates for the intranet or mobile phone, it could even be a sudden disaster that you have to go [...]]]></description>
			<content:encoded><![CDATA[<p>Like an internet business proprietor component with the joys of becoming in industry is dealing with unpredicted items cropping up. This could possibly be an unpredicted vehicle repair bill, might be a sudden improve inside your rates for the intranet or mobile phone, it could even be a sudden disaster that you have to go consider care of. And once more it also can merely be which you choose to produce the perfect commercial that you could an expanded our schedules so that you could retire whilst you are even now young and leave some thing for the kids. With this in thoughts you might be thinking about a loan for business. In spite of this, you may well choose to feel of the couple of factors prior to you do. </p>
<p>Initial of all, bear in mind that as opposed to a couple of many years ago the landscape for receiving  alone for home business has drastically altered. Though receiving any sort of bank loan is by no means specifically been a walk within the park, while using the present economic troubles lenders have turn out to be even a lot more strict and stringent with their conditions which not just consists of what conditions they are prepared to lend you revenue but additionally what they&#8217;re seeking for in the borrower. And in case you do not match the needs, then odds are you currently won&#8217;t have the bank loan. Having said that, anything else to contemplate is always that to determine specifically how significantly you assume you will require and present them what out of shadow of the doubt how you can use it on what timeline, and most importantly how and when you&#8217;ll spend it back. </p>
<p>The crucial right here also would be to make certain that when you are hunting at loan for business that you just go in having a realistic expectation along with a respectful mindset. You may be questioning why I see respectful mindset. If you are heading into request income then it&#8217;s normally very good to learn precisely what you are gonna do with it possess a strategy on paper, and constantly be respectful from the individual you are talking to for eventually he or she will be the just one that may perhaps make the choice on regardless of whether or not you have the bank loan.</p>
<p>To locate out significantly more go to <a href="http://www.unsecuredbizloan.com">loan for business</a></p>
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		<title>Colorado Springs Real Estate Evaluation &#8211; The Uniform Residential Appraisal Report (URAR)</title>
		<link>http://www.nichebk.com/colorado-springs-real-estate-evaluation-the-uniform-residential-appraisal-report-urar/</link>
		<comments>http://www.nichebk.com/colorado-springs-real-estate-evaluation-the-uniform-residential-appraisal-report-urar/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 17:04:15 +0000</pubDate>
		<dc:creator>AdamCiboch2010</dc:creator>
				<category><![CDATA[Real Estate]]></category>

		<guid isPermaLink="false">http://www.nichebk.com/?p=63950</guid>
		<description><![CDATA[Recent changes in the real estate industry have had lenders scrutinizing real estate appraisals. The reason why lenders are so picky about appraisals is because a good appraisal is the kind of reassurance that they won’t lose money on the transaction. An appraisal is fairly low cost, it will typically cost between $350 and $400, [...]]]></description>
			<content:encoded><![CDATA[<p>Recent changes in the real estate industry have had lenders scrutinizing real estate appraisals. The reason why lenders are so picky about appraisals is because a good appraisal is the kind of reassurance that they won’t lose money on the transaction. An appraisal is fairly low cost, it will typically cost between $350 and $400, and is definitely worth the expense to your financial institution.</p>
<p>The Uniform Residential Appraisal Report (URAR) is the most common type of appraisal which contains the interior and the exterior photos. Depending upon the age of the home it can sometimes have a complete cost breakdown of the property. The report also contains a comparison sales of the homes nearby that meet the proper criteria that helps establish the market approach. The URAR often reflects a cost approach that helps determine value of the home based on the estimate to rebuild the home, less the depreciation. The best comparables are the ones with similar size, style, age and are closely located to the property being appraised. </p>
<p>Beauty is more than skin deep when it comes to determining the value of a single family home. It helps to enhance the marketability of a house with a fresh paint, new carpet, new appliances, and nice landscaping. Other not so obvious features also influence the appraised value of a house. For example the older houses that have just replaced plumbing or the electrical system, installed a new roof or replaced windows help lower the age of the property resulting in an increase in the appraisal value. </p>
<p>Most lenders will control what appraiser is used to determine the value of the home. After all, it’s their money that’s on the line. The appraisal is such an important factor to the mortgage transaction &#8211; make sure you’re satisfied with the results as well. Your lender will make sure he/she is satisfied!</p>
<p>If you are interested in Colorado Springs real estate, our REALTORS will help you.  Resale <a href="http://www.newhomeconnection.com">Colorado Springs Colorado real estate</a> or <a href="http://www.coloradospringsnewhome.com">Colorado Springs new home</a> listings are freely searchable and just two illustrations of the property types which we permit you to browse.  Our Colorado Springs new homes agents really do understand the local market and will assist you in every step of the home buying or selling process.</p>
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		<title>Writing about Literature with a New Tool</title>
		<link>http://www.nichebk.com/writing-about-literature-with-a-new-tool/</link>
		<comments>http://www.nichebk.com/writing-about-literature-with-a-new-tool/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 17:00:52 +0000</pubDate>
		<dc:creator>ChristianDeMotts</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.nichebk.com/?p=63946</guid>
		<description><![CDATA[Rhetoric &#8211; The Great Hoax By William R. Drew, Jr. On the Internet, when you search for deceptive rhetoric or rhetoric hoax, you&#8217;ll get more than two million hits for either one. That volume of hits is an echo of what we&#8217;ve heard all our lives&#8212;that Rhetoric is associated with deception and trickery, even though [...]]]></description>
			<content:encoded><![CDATA[<p>Rhetoric &#8211; The Great Hoax<br />
By William R. Drew, Jr.<br />
On the Internet, when you search for deceptive rhetoric or rhetoric hoax, you&#8217;ll get more than two million hits for either one. That volume of hits is an echo of what we&#8217;ve heard all our lives&#8212;that Rhetoric is associated with deception and trickery, even though the college experts try to reassure us that the discipline of Rhetoric is really neutral. Fact is, though, most of what the public knows about Rhetoric is a hoax, especially as regards the origins, the history, and the confusion over Rhetoric in academic circles.<br />
The Origins of Rhetoric<br />
Most people, even school teachers, think the history of Rhetoric began in Greece with Aristotle&#8212;&#8212;-but it didn&#8217;t.<br />
In 427 A.D., sixty-year-old Gorgias, a sophist from the Greek colony of Leontini, in Sicily, brought Rhetoric to Athens. He settled in Athens and popularized rhetoric by offering public demonstrations of his skill in public speaking, which was his way of marketing his trade to anyone who wanted to learn to speak as he did.<br />
One of his most apt students, Isocrates, learned the trade and became &#8220;the most influential teacher of rhetoric in Aristotle&#8217;s time&#8221; (On Rhetoric, Kennedy, George A., New York: Oxford University Press, 2006, p. 13).<br />
Why wasn&#8217;t Aristotle &#8220;the most influential teacher of rhetoric&#8221; in his own time?<br />
Because he had his own personal brand of Rhetoric, and he taught it only to students in his small, private school in Athens, called the Lyceum. And his Rhetoric, really more of a collection of notes gathered over the years than anything else, was not published in his lifetime (384-322 B.C.) and was basically unknown outside his small, private school.<br />
In fact, not only was Aristotle&#8217;s Rhetoric unknown in his own time, it was largely unknown and untaught throughout the ages. According to George A. Kennedy&#8212;a universally praised scholar of ancient Greek culture and a highly esteemed translator of Aristotle&#8217;s Rhetoric&#8212;Aristotle&#8217;s Rhetoric was &#8220;obsolete as a school text&#8221; throughout most of history (On Rhetoric, p. 308).<br />
The History of Rhetoric<br />
Aristotle&#8217;s Rhetoric became obsolete because, first of all, it was lost in Asia Minor for about 200 years after his death in 322 B.C.&#8212;&#8212;-out of circulation, out of usage, out of sight, out of mind.<br />
During that time, probably because it had no real competition, the Rhetoric of Isocrates flourished and became established as the major well-spring for progress in the art of Rhetoric.<br />
Also during that lost time, three very popular major features were added to Isocrates&#8217;s Rhetoric that were never developed in Aristotle&#8217;s version:<br />
· stasis<br />
(contributed to Rhetoric by Hermagoras of Temnos around 150 B.C.; a systematic series of questions used to develop the central issue in court cases)<br />
· tropes<br />
(one of two major divisions in figures of speech, see below; using words in a way that their normal meaning is replaced with something else, such as, &#8220;today the White House issued a statement&#8221;&#8212;as we know, the White House building did not issue the statement; irony is another example, such as when a sarcastic students says, &#8220;Yeah, I just loooove grammar&#8221;)<br />
· figures of speech<br />
(the Stoic philosophers of Athens added these to Rhetoric somewhere between 250 and 100 B.C.; figures of speech are divided into two main categories: schemes and tropes; schemes change the ordinary or expected pattern of words, such as, &#8220;My voice teacher, a real looker,&#8221; which uses the scheme of apposition or renaming; and tropes change the general meaning of words, as discussed in the entry just above).<br />
Scholars throughout history considered these three Rhetorical features as extremely important and studied and discussed them extensively. So they paid little attention to Aristotle&#8217;s Rhetoric, which did not have them, after it was found and &#8216;published&#8217; around 80 B.C. Then, around 190 A.D., Alexander of Aphrodesias published a commentary on Aristotle&#8217;s Rhetoric, and scholarly interest revived a bit.<br />
However, throughout the Middle Ages and the Renaissance, the principal texts on Rhetoric were not Aristotle&#8217;s, but two books that were based largely on the Rhetoric of Isocrates and its accompanying three supplementary features discussed above. These two books were Rhetorica ad Herrenium (Rhetoric for Herrenium), of unknown authorship, and De Inventione (On Invention), written by Cicero (106-43 B.C.), the great Roman philosopher, politician, and rhetorician.<br />
The modern academic and philosophic interest in Aristotle&#8217;s approach to Rhetoric is often traced to the publication of philosopher Kenneth Burke&#8217;s book, A Rhetoric of Motives, which was published in 1950. Since then, many other books have investigated and expounded upon Aristotle&#8217;s Rhetoric, and more people today are reading and studying it than did so in all the rest of history combined.<br />
So the public perception that Aristotle&#8217;s Rhetoric is the Rhetoric that was handed down and taught widely in schools throughout the ages is quite wrong. This hoax has been perpetuated by well-meaning but poorly educated textbook writers.<br />
The Confusion Over Rhetoric in Academic Circles<br />
Now, wouldn&#8217;t you think that the actual bedrock principles of Rhetoric, the fundamental principles, would be pretty well-known and established after 2,500 years?<br />
And you would also think that an encyclopedia dedicated to collecting and explaining all the important parts, patterns, processes, purposes, and perspectives of Rhetoric would clearly identify and discuss them, right?<br />
Well, take a look at what the Preface says in the Encyclopedia of Rhetoric (New York: Oxford Press, 2001):<br />
&#8230; [this is] our effort to abstract rhetoric as far as we could&#8230; and to endeavor to search for its principles.<br />
&#8220;Search for its principles&#8221;? Immediately following that eye-opener is this:<br />
We recognize the paradox, in view of what we take rhetoric to be. It is nearly impossible either to abstract a temporal cause from its effects or to look anew at a subject anchored in but not confined to an ancient tradition. But the attempt to do so, we believe, sets this work apart from other recent publications such as the Encyclopedia of Rhetoric and Composition&#8230;.<br />
I&#8217;m not even going to attempt to work out the &#8220;paradox&#8221; reasoning.<br />
But I wonder: Am I reading too much into this? Is Rhetoric as hard to define, is it as unstable and as unclear in what its old principles are and in what its new principles are, as this encyclopedia makes out?<br />
Let&#8217;s try another encyclopedia dedicated to Rhetoric&#8212;there&#8217;s only one other. Looking at the Preface to the Encyclopedia of Rhetoric and Composition (New York: Garland, 1996), we find:<br />
&#8230; [this encyclopedia] provides an introduction to rhetoric, including the major periods and personages, concepts and applications. Rhetoric&#8230; is becoming ever more difficult to locate in a conceptual framework&#8230; many theorists are reconceptualizing rhetoric in its own terms.<br />
This encyclopedia of rhetoric &#8220;provides an introduction to Rhetoric&#8221;? Only an introduction? It doesn&#8217;t go beyond identifying the very basic parts, pieces, and patterns of Rhetoric?<br />
Plainly, this encyclopedia is not claiming to be thorough and comprehensive, claiming that it covers only the basics, &#8220;an introduction.&#8221; After 2,500 years of discussions and arguments about what Rhetoric is and what it is not, surely there should be more than just &#8220;an introduction&#8221; to Rhetoric in an encyclopedia dedicated to it!<br />
Is a more comprehensive version, which goes beyond this &#8220;introduction,&#8221; in the works or being planned? No mention of that.<br />
Furthermore, &#8220;Rhetoric&#8230; is becoming ever more difficult to locate in a conceptual framework&#8230;.&#8221; What?!!! There&#8217;s that &#8220;paradox&#8221; sort of difficulty, again, as confessed by the first encyclopedia we discussed.<br />
Maybe it would have been helpful to explain what &#8220;conceptual framework&#8221; means. Perhaps it has something to do with identifying an overall pattern that organizes all the concepts of Rhetoric&#8212;&#8221;ever more difficult to locate,&#8221; even now?<br />
The fact that &#8220;many theorists are reconceptualizing Rhetoric &#8220;in its own terms&#8221; clearly implies that theorists have not been conceptualizing Rhetoric in its own terms, for some reason. Why might that be?<br />
Let me take a shot at it&#8212;Perhaps it is because Rhetoric has so very many disorganized parts and pieces, without a clear hierarchical pattern of connections, that it&#8217;s literally impossible to pin it all down into an organized pattern. In short, &#8220;rhetoric can mean nearly anything&#8221; (Professor George Pullman of Georgia State University; conference, What is the New Rhetoric? in Sydney, Australia, 2005) that an &#8216;expert&#8217; wants it to be and says it is. Given what I&#8217;ve shown, here, that seems a decent interpretation of what was said in the prefaces to those two encyclopedias.<br />
So Rhetoric is definitely fair game for being compared to the saying, &#8220;You can&#8217;t see the forest for the trees.&#8221; Rhetoric has so many hundreds of devices and isolated concepts (&#8220;trees&#8221;), yet it has no clear, overriding principle (&#8220;forest&#8221;) to hold them all together in a plainly recognizable pattern.<br />
Way back in 1663, the poet and satirist Samuel Butler said what many had said for centuries in more general ways and captured the spirit of this perennial confusion and uncertainty about Rhetoric with his famous, oft-quoted criticism:<br />
For all a rhetorician&#8217;s rules teach nothing but to name his tools.<br />
Cute little saying, but Samuel Butler was serious. And so was Herbert Spencer (a very influential English philosopher of the Nineteenth Century, in Europe and America, in both literature and Rhetoric) when he said in his 1852 essay, &#8220;The Philosophy of Style,&#8221;<br />
The maxims contained in works on composition and rhetoric are presented in an unorganized form. Standing as isolated dogmas&#8212;as empirical generalizations, they are neither so clearly apprehended, nor so much respected, as they would be were they deduced from some simple first principle.<br />
My take on what Spencer was saying is this:<br />
The many rules for writing and public speaking are not organized. If they were organized under a single, simple, powerfully unifying principle, then the rules of composition and rhetoric could be clearly understood, taught, and learned.<br />
A much more modern Rhetoric authority, the late Professor Wayne C. Booth of the University of Chicago, plainly agreed but went a little further than Spencer when he said,<br />
Where is the theory, where are the practical rules for ensuring that this talk will not only grab you, as the Madison Avenue rhetoricians say, but keep you grabbed and send you away determined to behave differently? (The Essential Wayne Booth, Wayne C. Booth &amp; Walter Jost, University of Chicago Press: 2007, p. 69)<br />
Booth&#8217;s point was that modern writing texts don&#8217;t provide a comprehensive theory or practical rules for writing or speaking to a specific audience (neither did Aristotle&#8217;s), and that Aristotle&#8217;s Rhetoric couldn&#8217;t fulfill our modern needs for &#8220;a rhetoric of the symposium, of the conference room,&#8221; or of other modern situations that were not even imaginable in ancient Greece.<br />
Furthermore, there&#8217;s been a whole host of Rhetoric authorities over the last one hundred and fifty years who have been simply clamoring for a &#8220;New Rhetoric&#8221;&#8212;because, like Booth, Spencer, and Butler, they see that Rhetoric simply can&#8217;t handle the diversity, depth, breadth, and uniqueness of modern times. These authorities include a number of academic heavyweights: I. A. Richards, Kenneth Burke, Wayne C. Booth, W. R. Winterowd, Francis Christensen, James L. Kinneavy, E. D. Hirsch Jr., Andrea Lunsford, Lisa Ede, Richard Lanham, Reed Way Dasenbrock, C. H. Knoblauch, and Lil Brannon.<br />
So confusion reigns among modern encyclopedias dedicated to Rhetoric, and academic authorities have been complaining about the failings of Rhetoric for hundreds, if not thousands, of years. And they are all clamoring for something new&#8212;&#8212;-because the old Rhetoric just isn&#8217;t good enough anymore.<br />
Conclusion<br />
Add to all that, the 2002 report from the National Education Association that only one in five high school seniors can write well enough to do college work. No wonder the National Commission on Writing (NCW) declared in 2003 that there&#8217;s a crisis in teaching writing in America! But what did the NCW recommend?<br />
The NCW practically demanded more time, more people, and more money be poured into the same old, ineffective writing instruction, without any basic changes to the fundamental principles that determine how writing is taught! (And, of course, what is taught in writing textbooks and writing classes across America is all based on Rhetoric. Rhetoricians are proud to point this out, by the way.) They want to spend a whole lot more money, time, and people on the same old thing that isn&#8217;t working? As they say on Sesame Street, &#8220;What&#8217;s wrong with this picture?&#8221;<br />
One last very telling point&#8212;Is there a final test that would either prove or disqualify Rhetoric as the basis for teaching writing?<br />
Yes, there is. It&#8217;s called the WHAT IF test, and here it is:<br />
WHATE IF an essay or some other written work has all the pertinent forms of Rhetoric used perfectly in it?<br />
And WHAT IF it isn&#8217;t new to the readers?<br />
If the reading audience DOES already know the ideas and is familiar with the presentation, then what&#8217;s the point of that writing? Without being new, it has no audience. At the very least, it will be oppressively boring to readers.<br />
If it&#8217;s a book intended for public distribution, it won&#8217;t see the light of publishing day&#8212;people don&#8217;t put out good money for old news, and publishers know that very well. Ditto for poetry, short stories, essays, and especially journalistic articles, opinions, and editorials.<br />
And the Rhetoric of Isocrates, the Rhetoric of Aristotle, the Rhetoric of Cicero, the Rhetoric of Quintilian, the Rhetorica ad Herennium, James L. Kinneavy&#8217;s Theory of Discourse&#8212;not one of them develops a step-by-step process for generating the astonishingly simple but amazing ignored concept of&#8212;&#8212;-<br />
What&#8217;s new to the reader<br />
We don&#8217;t need a New Rhetoric.<br />
We need a Rhetoric of Newness.</p>
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